Al Asal was founded in 2000, when our founder, Ajay Agarwal, during his travels, encountered a mesmerizing array of natural stones that left an unforgettable mark on him. His increasing interest in the natural stone industry led him to believe that the stones were beyond aesthetics. He believed that each stone held the power to transform spaces and elevate human experiences. Fueled by this realization, Agarwal made the resolute choice to establish his presence in the natural stone industry, a journey he has been dedicated to ever since. His vision was to create a place that offered the absolute best selection in Natural Stone in the Middle East.
Today, that vision continues to thrive under the leadership of the second generation, who carry forward the company’s legacy while embracing new opportunities for growth and innovation.
Over the years, the brand, its aspirations and vision have evolved, with the goal, to be the premier destination and industry leader in natural stone across the globe. We aspire to continuously set new standards of excellence, innovation, and sustainability in our field. We seek to inspire architects, designers, and homeowners alike, by offering a diverse range of exquisite natural stone products that elevate environments and stand as a testament to the artistry of nature.